The Basics of Marketing Ethics in the Cosmetics Industry Essay

The Basics of Marketing Ethics in the Cosmetics Industry - Essay Example The researcher states that for every professional, commitment to ethical principles and conduct is vital. Marketers have diverse ethical responsibilities for consequences that may emanate from their actions or decisions that may affect the public: customers and organizations. Based on ethical viewpoints, marketers conduct are guided by laws and regulations and basic rules of professionalism. Among the basic rules of professionalism that guide marketers are honesty and fairness. In essence, marketers must uphold integrity as professionals. They must undertake their duties through honor and dignity when serving their customers. They must not knowingly engage in activities that develop the conflict of interest. Further, marketers have the core duty to ensure information about products that they promote are not deceptive to customers. Marketers must reveal all substantial risks associated with a product that they promote or service usage to customers. In relation to honesty, information that is most likely to influence the customer’s decision to purchase should be disclosed by the marketer. During promotions, marketers must ensure their conducts are not misleading to the customer. They must not engage in deceptive sales strategies that may cause manipulations to the customer. Further, marketers must not engage in price fixing. In essence, they should disclose all price associated when the customer purchases a product. During promotions, marketers must apply rational balance between the buyer’s demands and seller’s interests. Currently, the company’s most dominant brands are NIVEA, Mauceri and La Prairie. NIVEA is among the global leaving skincare brand of products manufactured by the company. It expanded to international operations during the 1920s and 1930s. It has an estimate of 150 affiliates, globally, although Europe forms its largest market.